Lets Talk!

    [anr_nocaptcha g-recaptcha-response]

    view all results


    BETCO Inc., established in Statesville, NC, in 1984, is the industry’s premier manufacturer of self-storage buildings, focusing on single- and multi-level metal structures. A single-source manufacturer, BETCO markets buildings to consumer investors, self-storage owners, and conglomerates, providing comprehensive self-storage solutions across North America.

    Markets Served:

    • Self-storage industry

    Services Provided:

    • Marketing consulting
    • Strategic marketing planning
    • Responsive website design
    • E-Commerce website design
    • Search engine optimization (SEO)
    • Trade show booth design
    • Trade ad design
    • Media placement
    • Email marketing
    • Google Adwords campaign management
    • Bing/Yahoo ad campaign management
    • Social media management
    • Art direction
    • Optimized press releases
    • Sales presentations
    • Banner ads
    • Brochure design
    • Catalog design
    • Video production


    The Great Recession significantly impacted BETCO, and sales activity for self-storage buildings had largely dried up. The company had paused all marketing activity for two years when they contracted Gotham to help them build leads and sales.


    Gotham conceived a strategic plan to position the B2B and B2C company as a single-source self-storage resource capitalizing on a unique mix of in-house services including consultative sales experience, design/engineering, component, door and building manufacturing, and installation. Results have been dramatic. In the two years the company has worked with Gotham for strategic marketing planning and execution, BETCO sales increased 60 percent in the first year and are on pace to grow another 40 percent in the second (current) year.

    Due to demand, BETCO added a second shift at 100 percent of manufacturing capacity. The company attributes this growth to a rebounding real estate market, heightened brand awareness in the marketplace, more leads, and better-quality prospects due to Gotham's integrated inbound and outbound marketing efforts. The relationship ended when the company was acquired by a competitor and the owner retired.

    Betco Portfolio:

    All Campaigns:









    Overnight Sofa


    Southern Glove


    "The first year we worked with Gotham, they were able to build a cohesive marketing strategy, rebrand the company, and create and implement inbound/outbound marketing that helped grow our first year sales by 60%. Our second year sales grew by 40% and enabled us to add a second production shift. Our marketing program is now highly organized and a CRM is used to measure leads and keep our internal sales team organized. Woody, Gotham President, has led our marketing program for the past four years. He is trustworthy, knowledgeable and he understands how to take companies to the next level."

    John Barnard - Inside Sales Manager
    BETCO, Inc.

    Ready to entrust the perception of your company to Gotham?

    Contact us today!

    Request a Consult

    If you think our team's expertise makes sense for your company, let's chat. We can get your questions answered and go from there.

      How Did You Hear About Us?*

      I Prefer to be Contacted By:
      Phone Email

      [anr_nocaptcha g-recaptcha-response]


      © 2022 Gotham Industrial Marketing. All Rights Reserved.

      友情链: 新IM电竞平台首页 im电竞直播大厅-新出的电竞竞猜 | im电竞官网 _ im电竞在线官网首页-电竞体育平台排名前十 | IM电竞平台注册 - im电竞官方app下载 电竞体育官网首页 | IM电竞登录-im电竞滚盘官网_电竞体育真人竞猜注册送 | im电竞永久官网-im电竞比分网官网登录|电竞体育平台送彩金 | IM电竞网站 _ im电竞比赛竞猜,电竞竞猜直播 | im电竞下注 IM电竞专业电竞平台-电竞竞猜推荐平台 |